Work examples

Copywriting Guide for Health Coaches (Ebook)

A strategic copywriting guide tailored to health coaches equipping them with techniques to communicate their expertise with clarity, authenticity and impact.

Copy Editing Walkthrough – The Productivity Method (Example)

In-depth copy editing walkthrough for The Productivity Method’s web copy, demonstrating how to improve readability, align messaging with brand voice and ensure key conversion elements were effectively highlighted.

Affiliate Blog Post for Skin Expert Abigail James

A results-driven blog post strategically integrating affiliate links to boost shop sales and create passive income. Balanced educational content with persuasive storytelling.

Email Sequence for Aimee Ormesher’s Customer-to-Member Pipeline

A four-part email sequence to transition 8 Weeks with Aimee participants into founding members of Forever Fit. Each email strategically nurtured engagement, highlighted exclusivity and framed the discounted founding membership as an unmissable opportunity. Clear, persuasive calls-to-action ensured strong conversion.

Sales Email for The Social Girl Agency

A high-converting sales email using storytelling and empathy to engage prospects. The email built urgency and empowerment around the offer while maintaining an open-ended PS section for those who weren’t ready to buy immediately. Tailored to match the agency owner’s voice, the email achieved a 1.4% click rate — 1% higher than the agency’s average.

Website Copy for Conscious Mother’s Community

Website copy for a spiritually-inclined community founder balancing accessibility with depth. The copy flowed from easy-to-read and welcoming messaging to more profound insights as visitors explored the site. The goal was to shift the founder’s reliance away from social media and establish the website as a powerful lead generator.

Consumers emotionally connected to a brand are three times more likely to recommend it compared to those without that connection. (RMIT)

So by embracing mindful copy and creative storytelling, you create a brand experience that not only attracts new customers but keeps them engaged, loyal, and excited to be part of your community.

Noteworthy Achievements

  • Developed core messaging for Melbourne-based PT gym

    Beyond Best’s commitment to fitness for longevity keeps them steady but they were ready to elevate their marketing. Understanding that clarity drives impact, I developed foundational messaging to sharpen their voice and guide future campaigns with precision.

  • Secured and maintained 55% open rate for international firm's newsletter

    I surpassed industry benchmarks by crafting engaging, value-driven content and optimising subject lines and formatting for reader retention. This helped the firm strengthen audience connection and internal engagement.

  • Helped over 30 health coaches write better copy

    I wrote a comprehensive copywriting guide that has helped over 30 health coaches refine their messaging, craft compelling content, and connect more authentically with their audience. By blending strategy with heart, the guide empowers coaches to write with clarity, confidence, and impact.

I’m trusted by…

Kino MacGregor - Public Figure, Entrepreneur, Author, Ashtanga Yoga Teacher

Abigail James - Former Leading Skin Expert, Life & Business Coach

Jema Lee - Qualified Natural Fertility Educator, Ayurvedic Coach and Entrepreneur

Lucia Campolucci-Bordi - Marketing Agency Owner, SMM Coach

Could your next project use a fresh perspective?

I love stepping in as a trusted co-creator for brands that need thoughtful ways to communicate and promote their offerings. Whether it’s web copy, email sequences, or brand storytelling, I blend creativity and strategy to get results that grow your brand and align with your personal goals too. Have a question or want to get started? Let’s chat over some tea or feel free to explore my offerings.